Marketing Services Blog

Trends? Gangnam Style vs. Mobile Marketing

Trends and fads come and go.  Whether it’s Chia Pets, Cabbage Patch Kids or dancing ‘Gangnam Style’, it’s only a matter of time before we are all sitting on our couches reminiscently laughing at ourselves while watching VH1’s I Love the 70’s, 80’s or 20-teens.

One fad turned trend that has become a bon-a-fide opportunity for companies is mobile marketing.  And, if you haven’t started thinking about ways to leverage mobile marketing for your business, then you are missing out on a significant opportunity to connect your company’s brand to your customers and prospects. 

As a Hubspot Certified Agency, we took the liberty of summarizing some stats they put out in a recent blog of theirs.  Detailed below are 23 mobile marketing statistics that demonstrates just how important mobile marketing is and how at a minimum you should be considering a mobile optimized version of your company’s website.

 The State of the Mobile Union

  1. 1.08 of the world's 4 billion mobile phones are smartphones. 3.05 billion are SMS enabled. (Source: Microsoft Tag)
  2. Mobile internet usage is projected to overtake desktop internet usage by 2014. (Source: Microsoft Tag)
  3. Apple and Android represent more than 75% of the smartphone market. (Source: comScore)

Mobile Optimization

  1. 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. (Source: Gomez)
  2. 46% of consumers are unlikely to return to a mobile site if it didn't work properly during their last visit. (Source: Gomez)
  3. 71% of mobile browsers expect web pages to load almost as quickly or faster as web pages on their desktop computers. (Source: Gomez)

Mobile Search

  1. 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010. (Source: Pingdom)
  2. One half of all local searches are performed on mobile devices. (Source: Microsoft Tag)
  3. Mentioning a location in mobile ads and search results can increase click-through rates up to 200%. (Source: ThinkNear)

Mobile Commerce

  1. Only 19% of US retailers have an M-Commerce app. (Source: eMarketer)
  2. That might be okay, since only 4% of consumers prefer to shop via an app. (Source: eMarketer)
  3. 24% of US tablet owners use their tablets to shop 2-3 times per month; 20% use them to shop more than once per week; and 12% use them to shop every day! (Source: eMarketer)
  4. 29% of mobile users are open to scanning a mobile tag to get coupons. (Source: Microsoft Tag)
  5. 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. (Source: comScore)
  6. 39% of instances where a consumer walks out of a store without buying were influenced by smartphones. (Source: Motorola Solutions)

Mobile Social Media

  1. 91% of mobile internet access is for social activities, versus just 79% on desktops. (Source: Microsoft Tag)
  2. Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. (Source: Microsoft Tag)
  3. QR code scans increased 300% in 2011 compared to 2010. (Source: ScanLife)

Mobile Email Marketing

  1. If all US mobile internet time was condensed into an hour, 25 minutes of it would be spent on email. (Source: Return Path)
  2. The entertainment, finance, publishing, and social networking industries see above average mobile email views compared to other industries. (Source: Return Path)
  3. From April to September in 2011, mobile email opens increased 34%, while webmail and PC opens decreased by 11% and 9.5%, respectively. (Source: Return Path)
  4. iPad users are loving it for email — there's been a 73% increase in opens on those skinny little things. (Source: Return Path)
  5. Mobile email readership is at its peak on Saturday, and at its lowest on Monday. (Source: Marketing Technology Blog)

Looking to develop a mobile version of your current website?  Click here to read more about our mobile marketing solutions, or call us at 440-449-6800 for more information.

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