Strategic Marketing Blog

Google Alerts for Business: How Google Can Deliver Business Insight Directly To Your Inbox For Free

Google Alerts for Business

Google Alerts – It’s kind of a hidden gem. But it’s a free and easy tool that anyone can use to stay up-to-date on and keep track of what’s being said about your company, clients, prospects, competitors and industry across the Internet.

It’s a pretty simple concept; you choose exactly what kind of information you want to monitor and, instead of having to go search for it on a regular basis, you ask Google to deliver it directly to your inbox.

What are Google Alerts?

Google Alerts are emails that are automatically generated (by Google) and sent to recipients.

You, as the recipient, select and tell Google which search terms you want to monitor, and when new information is posted anywhere on the Internet, you receive an email with a link to go read about it.

Depending on the urgency of the alerts or personal preferences, you can request the results be sent as-they-appear, daily, weekly or monthly. And, you can also ask Google to send you all of or just some of the search results, depending on what’s most important to you, including news, blogs, videos, discussions or books.

What do Google Alerts look like?

Here’s an image of what set-up looks like:

Google Alerts for Business - Sample Setup Screen


And, here’s an image of what a Google Alerts email looks like:

Google Alerts for Business - Sample Email Screenshot


One stipulation: You do have to have a Gmail account to receive Google Alerts emails. (But, those email accounts are free, so it shouldn’t be an issue.) Click here to sign up for a free Gmail account.

Have questions about Google Alerts for business or other online marketing needs? Contact Skoda Minotti Strategic Marketing by calling 440-449-6800 or visit

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