Strategic Marketing Blog


When Should You Hire an Agency for Website Development?

Part III of a Five-Part Series on Website Costs

One of the most powerful marketing tools available to a business is its website. Website design and development can range from a simple site that describes your services to a complex site in which your customers can subscribe to customized services, order products and read blogs. So, you might be asking, exactly how much does a website cost?

To answer that question, we have provided costs for five types of sites. Using a fictitious building products company as an example, we’re examining the features each provides and why you would need them. In this Part III installment, we describe the pros and cons of using an agency.

Agency Websites

Phase I – Design & Development

Budget: $10,000 – $30,000

In our past website cost blog posts, we introduced Brandon Carlyle, owner of an expanding building products company. Brandon initially took a DIY approach to create the company’s website and eventually added standard tabs with the help of a freelancer. Given the growth of his company, Brandon was ready to update his website with a more professional design and search engine optimization (SEO). He hired a dedicated agency team to give him a responsive site so that it would be user-friendly, whether it was being viewed by a mobile device or a personal computer—an important factor that Google considers in ranking for search.

Brandon decided that his team would write the copy and the agency would polish it and add in keywords for better SEO. He was going to keep using some stock photography but also add some custom design on the web pages. Finally, he asked the agency to train his team on a working with a content management system.

What to expect when working with a web design agency:

  • Dedicated agency team
  • Higher design quality
  • Responsively designed, custom website
  • In-house SEO expertise should result in better chance of being found online
  • May or may not include professional photography based on budget
  • May or may not include professional copywriting based on budget

Required resources:

  • Larger budget
  • Dedicated agency point person
  • Training for ongoing site updates via a content management system

Representative companies: Established companies, companies looking to upgrade website capabilities from a previously freelanced designed site

Want to find out more about website costs? Read our full e-book on Website Costs. To find out more about website development, SEO and other online marketing services, contact Bob Goricki, Senior Online Marketing Manager at 440-449-6800 or

Website Cost Ebook

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