Strategic Marketing Blog

How to Optimize Your LinkedIn Profile for Buyers – Not Recruiters

Are you getting the most out of your LinkedIn profile to produce new business? One common mistake we often see on LinkedIn profiles is that they are optimized for recruiters rather than prospects.

linkedinIf you are looking for ways to ramp up your selling, consider updating your LinkedIn profile to speak to potential buyers in the right way.

We found this great infographic on HubSpot’s blog to steer you in the right direction – What a LinkedIn Profile Optimized for Social Selling Looks Like.

This graphic does a great job at showing you how to update the many individual sections of your LinkedIn profile, including:

  • Headline
  • Contact information
  • Summary
  • Supplemental content
  • Experience
  • Recommendations

Your information should focus more on how you can help the buyer instead of showcasing your own achievements.

Click here to view this helpful infographic.


Ramp Up Your Online Selling Efforts

Looking for more ways to ramp up your online selling efforts? Contact Anna Marie Murphy, Account Executive at Skoda Minotti Strategic Marketing at 440-605-7223 or

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Skoda Minotti Strategic Marketing is a HubSpot Certified Partner, which means we have undergone an extensive period of coaching and consulting and have had access to amazing inbound marketing professionals and content through HubSpot. Click here to request a demo of the HubSpot CRM and/or HubSpot Marketing Platform. We’d be happy to walk you through the inbound marketing concept and the various ways it can transform the way you sell your products/services.

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