This is the fifth and final installment of our five part series on niche marketing.
Clearly it is imperative that you put some kind of system in place to monitor and evaluate your efforts. Without a tracking mechanism it is difficult to know what strategies work best and those that should be either revised or not carried forward in the future. My advice would be to design or invest in some kind of CRM system that will track new and repeat customers and allow you to determine how they learned about your product and/or services. And, should they be repeat customers, why they have returned and what new or additional services or products they purchased. Another way to track your efforts is, as you get to know your repeat customers better, to meet with them for detailed feedback and ask them for ideas and suggestions about how you can introduce your products and services to more prospects that are just like them.
Click here for part one, part two, part three or part four of this series. Or, for more information on niche marketing or any of our other strategic marketing services, contact Jonathan Ebenstein at 440-449-6800.