Has social media made its way into your marketing budget? If the answer is “not yet,” that may be changing very soon. According to a forecast from Forrester Reasearch released at the Forrester Research Marketing Forum, social media spending in the U.S. will increase from $716 million to more than $3.1 billion in 2014 – a 34% compound annual growth rate. According to the report, other interactive channels will grow at 17% rate.
With the number of social media users growing each and every day, marketers won’t be able to ignore it as a part of their marketing mix for much longer. Looking to get caught up on the fastest growing social media platform (growing at an astounding 2,565 percent)? Check out our blog post – Twitter for Dummies.