Tag Archives: analytics

What Business Can Learn About Analytics From the Modern NBA

Just as general managers and coaches have used analytics to transform the game of basketball, we must use these tools to make our businesses smarter and more efficient.

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Predictive Metrics – The Cleveland Browns Use Them, and Your Business Should, Too

If you’re a Browns fan, you should take comfort in knowing that your beloved franchise has embraced a business tool – aka, analytics – that many successful businesses have used to their advantage for decades.

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Not Using Google Analytics and Console

We often find that business owners are aware that they have Analytics on their site, but admit that they don’t do much with it. To be clear, having them isn’t going to do you much good; it’s what you do with these tools that makes the difference.

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How Big Data Analytics Can Be Leveraged in Manufacturing

As any manufacturer will tell you, challenges lurk everywhere. Yet one of the top challenges facing manufacturers today is the demand to make quicker, smarter decisions about industry specific needs.

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What’s New on LinkedIn? A Lot!

The folks at LinkedIn have been busy recently, and the result of their efforts is a host of new features to help market/advertise your business. Here’s a quick rundown of changes that are expected to be rolled out in 2017.

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Featured Job Opportunity: CRM Specialist

Do you have the ability to work independently, adjust to change and updates, and recommend enhancements to systems and processes? We are currently searching for a CRM Specialist to join our team.

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Generate Leads With Smart Analytical Tools

We outline a few of our favorite methods for gathering valuable insight from websites, along with examples that further detail how we put these methods to use.

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How Hot is Your Website?

Do your opinions about your website match reality? Heat maps and other eye-tracking software can tell you a lot about your website’s performance

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Using Data-Driven Content to Combat Content Overload

The near-global realization of marketers that relevant and timely content improves SEO has set off a Big Bang-like explosion of content creation.

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