Tag Archives: content

The Advantages of Writing Long-Form Content

As digital marketers we strive to be concise with our content. After all, we know we’re competing for the attention of our multitasking audience. It’s easy to understand, then, why it might seem counterintuitive to switch to writing long-form content. What has changed?

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Overview of HubSpot’s New Content Strategy Tool

Last year, HubSpot announced the development of a new content strategy tool to make it easier to organize content around robust topics and to improve Google rankings. After completing Beta testing, the HubSpot Content Strategy tool is now available.

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Building Relationships with High-Quality Conversations

Our business culture and industry constantly preach value. What is the value added? Is this worth my time? Will my customer find this valuable? Here are three things I learned about not only saving time, but making small investments in your time to gain huge results.

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Making the Case for Content in Your Marketing Budget

There’s little argument that content plays a crucial role in today’s information-driven world. Yet, it seems like content marketing budgets are often stretched far too thin for many businesses and firms throughout the year when compared to big-ticket line items like advertising and direct mail.

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Listen Before You Speak (or Create Content)

Having recently attended Content Marketing World, a conference with over 3,500 attendees from around the world, the theme of “A World of Stories” couldn’t be more telling. The key to developing strong content that will generate interest is to pay more attention to your customer than your industry.

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The New Copy Paradigm: Empathize, Understand—Then Solve

In the content we write, do we take the time to first connect with our audiences and empathize about their needs before we start selling? You really can’t begin to offer solutions until you identify with a challenge up front.

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Slow Load Time Can Affect Google Ranking

Slow website load time can negatively impact your company’s SEO performance but how can you fix it?

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7 Tips for Creating Content Your Audience Will Love

Seventy-two percent of B2B marketers say creating engaging content is one of their top content marketing struggles. Can you relate to this challenge?

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7 Smart Ways to Use a Content Calendar

As most business marketers know, content has made its way to the forefront of digital marketing in terms of search engine optimization ranking and driving traffic to your website. However, pushing out a high volume of content without an underlying strategy is a waste of time and money.

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How Often Should My Accounting Firm Be Blogging?

As a general rule, the more relevant, optimized content you are putting on your site, the better it will be for your firm’s overall search success.

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