The Google AdWords keyword bidding strategy you choose to implement will depend on what goal you have set for your PPC program. Let’s take a look at the positives and negatives of two strategies.
Once you have created your first Google ad, you’re not quite finished—Google AdWords gives you the capability to test multiple versions of your ad and see which version performs the best.
Skoda Minotti Strategic Marketing explains how to estimate the number of clicks to expect for your PPC budget on a typical day.
Learn how to select the right keywords for your pay-per-click advertising campaign.
Like any other business, there’s an awful lot of competition out there for your nonprofit to attract new donations, recruit volunteers and generate wider recognition of your organization’s mission and initiatives. You might want to consider Google Ad Grants as a way to create a custom marketing strategy.