Tag Archives: customers

Successful Acquisitions Align With a Company’s Mission and Vision

Building a winning mergers and acquisitions strategy starts with planning, and planning should occur well in advance of any discussions with potential targets.

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Accounting for Promises Under the New Revenue Recognition Standard

Beginning after Dec. 15, 2018, private companies will be adopting the new revenue recognition standard. This means that for companies with a calendar year end, the upcoming year should be spent preparing for the transition.

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Listen Before You Speak (or Create Content)

Having recently attended Content Marketing World, a conference with over 3,500 attendees from around the world, the theme of “A World of Stories” couldn’t be more telling. The key to developing strong content that will generate interest is to pay more attention to your customer than your industry.

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5 Marketing Strategies to Boost Business

To bring some new thinking to your marketing strategy, consider these 5 strategies that can help to boost your bottom line.

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Building Buyer Personas for Better Lead Generation

The best content starts with an understanding of your audience, their needs and the way they make purchase decisions. That’s why taking the time to develop buyer personas is so critical to your lead generation process.

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I Bought a Business – Now Where’s the Profit?

After reading the title of this blog, you’re probably asking yourself, “How can someone buy a company without conducting due diligence that identifies and quantifies profitability from all angles?” If only it were that simple.

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How Big Data Analytics Can Be Leveraged in Manufacturing

As any manufacturer will tell you, challenges lurk everywhere. Yet one of the top challenges facing manufacturers today is the demand to make quicker, smarter decisions about industry specific needs.

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Convert Website Visitors to Customers with Inbound Marketing

Do you know how to turn a meeting with a prospect into a profitable customer? In his recently published article, Jonathan Ebenstein describes the five critical steps in attracting, retaining and growing a customer’s business.

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Want to Position and Differentiate Your Brand?

Quick – name your three favorite products or services? Whether you chose Starbucks, your financial advisor or a local drycleaner, each business most likely stays true to its brand promise with every customer interaction. While you might not consciously be aware of their branding message, there’s a certain expectation that’s being met that keeps you from going to the competition.

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Do’s and Don’ts for Small-business Owners

Despite its success, a profitable small business can expect times when sales slow down, level off or even decline. Instead of waiting for the inevitable, here are some “do’s” and “don’ts” to help.

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