Tag Archives: email

Your Sales Process Becomes Smarter, Not Harder, With HubSpot Sales Tools

The longer you are in sales or new business development it seems that time becomes increasingly shorter—that’s why it’s important to find ways to be more efficient.

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Let’s Chat Business Development

Your prospects want to deal with your company on their time, and their time is often real-time. So how do you provide a medium for prospects to reach you on their schedule? The answer could be offering instant chats.

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How to Turn Your E-Newsletter’s Hard Bounces into New Business

As a marketer, you know that bounced emails are a part of the game. But how can undelivered emails help open the door to new business?

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Electronic Fund Transfers: 5 Tips to Mitigate Potential Fraud Losses

Electronic Fund Transfer (EFT) fraud is not new – nor with the increasing reliance on paperless financial activity, is it going away any time soon. Here are a few simple points to keep in mind.

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Fraud Alert: IRS Email – “Tax Reduction File”

Aside from disclosing sensitive personal information that allows the recipient to steal your identity, there’s a good chance that hitting the submit button on this fraudulent email would also infect your computer with a virus, or enable some other stealth software to latch onto your operating system. Don’t be fooled!

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3 Tips for Preventing Social Engineering Attacks

Many people today fall victim to social engineering attacks without even knowing. While the term does not always have a negative connotation, in IT circles, social engineering refers to the psychological manipulation of people with the intent of getting them to reveal personal information or to take certain actions. According to social-engineer.org, social engineering is used in over 66% of all attacks by hackers. Phishing is one of the most prevalent forms of social engineering.

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7 Best Practices Tips for Email Subject Lines

When it comes to email marketing, one of the smallest yet most important elements of the email communication is the subject line. An effective subject line will entice the reader to open the email and consume your information. However, an ineffective subject line will be overlooked, deleted and results in a missed opportunity to communicate and share your message with your audience members. So, how do you write an informative, clear and compelling subject line that will engage your subscriber audience?

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Subscriber Welcome Emails: One Email Your Company Probably Isn’t Sending

When someone subscribes to your e-newsletter list, what is the first thing they see from you? If you’re like most companies, it’s likely a bland, auto-generated email from your email service provider (ESP) saying that this person’s subscription has been confirmed. This first touch – the subscriber welcome email – is often a missed opportunity […]

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Three Important Questions Answered Regarding Email Open and Click Rates

When it comes to email marketing campaigns, the first question we are often asked is, “What’s a good open & click through rate?” Typically followed by, “What did our campaign do?” Recently, HubSpot pulled some email marketing benchmark data from their 11,500+ customers. While email campaign results will always vary depending on your industries preferred […]

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