Tag Archives: inbound

The Advantages of Writing Long-Form Content

As digital marketers we strive to be concise with our content. After all, we know we’re competing for the attention of our multitasking audience. It’s easy to understand, then, why it might seem counterintuitive to switch to writing long-form content. What has changed?

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Building Relationships with High-Quality Conversations

Our business culture and industry constantly preach value. What is the value added? Is this worth my time? Will my customer find this valuable? Here are three things I learned about not only saving time, but making small investments in your time to gain huge results.

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Featured Job Opportunity: Senior Account Executive

Skoda Minotti Strategic Marketing seeks a proactive strategic marketer who takes pride in driving a client’s business forward, hitting goals and exceeding expectations.

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7 Tips for Creating Content Your Audience Will Love

Seventy-two percent of B2B marketers say creating engaging content is one of their top content marketing struggles. Can you relate to this challenge?

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How Often Should My Accounting Firm Be Blogging?

As a general rule, the more relevant, optimized content you are putting on your site, the better it will be for your firm’s overall search success.

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5 Tips for Following up on Inbound Leads at Your Accounting Firm

Accounting firms are becoming increasingly inbound intelligent and web savvy. Here are five inbound lead follow-up tips that may work well for you.

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Content Strategies to Keep Your Marketing Bottom-Line Focused

Your marketing efforts are expected to produce results and contribute to your bottom line. If they don’t, then the marketing function overall is viewed solely as an expense—and often, it’s one of the first line items to be cut.

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Why Does My Competitor Outrank Me?

Want to outrank your competitors in SEO? In this post, we’ll touch on each SEO element to learn what they’re all about, what types of challenges they pose to CPA firms and other businesses, and how those challenges can affect your search rankings.

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Convert Website Visitors to Customers with Inbound Marketing

Do you know how to turn a meeting with a prospect into a profitable customer? In his recently published article, Jonathan Ebenstein describes the five critical steps in attracting, retaining and growing a customer’s business.

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Skoda Minotti Strategic Marketing Named HubSpot Silver Agency Partner

HubSpot, the world’s leading inbound marketing and sales platform, has named Skoda Minotti Strategic Marketing Services a Silver Tier HubSpot Partner.

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