As most business marketers know, content has made its way to the forefront of digital marketing in terms of search engine optimization ranking and driving traffic to your website. However, pushing out a high volume of content without an underlying strategy is a waste of time and money.
The Google AdWords keyword bidding strategy you choose to implement will depend on what goal you have set for your PPC program. Let’s take a look at the positives and negatives of two strategies.
Skoda Minotti Strategic Marketing explains how to estimate the number of clicks to expect for your PPC budget on a typical day.