Tag Archives: marketing

New LinkedIn Sales Navigator Features Bring Marketing and Sales Together

Earlier this month, LinkedIn implemented updates to its Sales Navigator tool. These updates were made in an effort to enable sales and marketing teams to work more efficiently and collaboratively. As a result, we’re happy to report that Sales Navigator is now more powerful than ever.

Posted in Mailchimp RSS, Strategic Marketing | Tagged , , , , , , , , , | Leave a comment

How CPA Firms Can Build Better Rapport with Prospects

You have worked hard for the opportunity to meet with a new prospect. You only get one chance to make an outstanding first impression and to present your CPA firm’s capabilities in the best possible light. Are you ready?

Posted in Mailchimp RSS, Strategic Marketing | Tagged , , , , , , , , | Leave a comment

Building Relationships with High-Quality Conversations

Our business culture and industry constantly preach value. What is the value added? Is this worth my time? Will my customer find this valuable? Here are three things I learned about not only saving time, but making small investments in your time to gain huge results.

Posted in Mailchimp RSS, Strategic Marketing | Tagged , , , , , , , , , | Leave a comment

Featured Job Opportunity: Web Developer/Graphic Designer

Are you an HTML/CSS expert, but still enjoy getting creative in the Adobe Suite? If so, then we’re looking for you!

Posted in Mailchimp RSS, Professional Staffing | Tagged , , , , , , , , , , | Leave a comment

Featured Job Opportunity: Marketing Manager

Skoda Minotti Strategic Marketing seeks a proactive strategic marketer who takes pride in driving a client’s business forward, hitting goals and exceeding expectations.

Posted in Mailchimp RSS, Professional Staffing | Tagged , , , , | Leave a comment

Making the Case for Content in Your Marketing Budget

There’s little argument that content plays a crucial role in today’s information-driven world. Yet, it seems like content marketing budgets are often stretched far too thin for many businesses and firms throughout the year when compared to big-ticket line items like advertising and direct mail.

Posted in Mailchimp RSS, Strategic Marketing | Tagged , , , , , , , , , , | Leave a comment

Listen Before You Speak (or Create Content)

Having recently attended Content Marketing World, a conference with over 3,500 attendees from around the world, the theme of “A World of Stories” couldn’t be more telling. The key to developing strong content that will generate interest is to pay more attention to your customer than your industry.

Posted in Mailchimp RSS, Strategic Marketing | Tagged , , , , , , , , | Leave a comment

Changes to Google AdWords Rotation Coming September 25

If you are currently taking advantage of Google AdWords rotation, you should be aware of three updates Google is making to make your life easier.

Posted in Strategic Marketing | Tagged , , , , , , , , , | Leave a comment

The New Copy Paradigm: Empathize, Understand—Then Solve

In the content we write, do we take the time to first connect with our audiences and empathize about their needs before we start selling? You really can’t begin to offer solutions until you identify with a challenge up front.

Posted in Mailchimp RSS, Strategic Marketing | Tagged , , , , , , , , , | Leave a comment

Featured Job Opportunity: Senior Account Executive

Skoda Minotti Strategic Marketing seeks a proactive strategic marketer who takes pride in driving a client’s business forward, hitting goals and exceeding expectations.

Posted in Mailchimp RSS, Professional Staffing | Tagged , , , , , , , , , , , , | Leave a comment
© Copyright 2017 Skoda Minotti | Privacy Policy | Disclaimer | Remote Support
Cleveland 440-449-6800 | Akron 330-668-1100 | Tampa 813-288-8826
Website designed and developed by Skoda Minotti Strategic Marketing