Google offers several options for customizing your budget as well as your target audience through its AdWords interface. Using these tools can help ensure that you are making the best use of the funds you have allocated to your AdWords program.
The Google AdWords keyword bidding strategy you choose to implement will depend on what goal you have set for your PPC program. Let’s take a look at the positives and negatives of two strategies.
Skoda Minotti Strategic Marketing explains how to estimate the number of clicks to expect for your PPC budget on a typical day.
Learn how to select the right keywords for your pay-per-click advertising campaign.