We often find that business owners are aware that they have Analytics on their site, but admit that they don’t do much with it. To be clear, having them isn’t going to do you much good; it’s what you do with these tools that makes the difference.
When it comes to SEO performance, one mistake we see most often is the failure to use the Google My Business tool. However, this may be the simplest to resolve.
Slow website load time can negatively impact your company’s SEO performance but how can you fix it?
Over the past few years, Google has increased the weight of mobile-friendly websites as a ranking signal, but what’s the difference between responsive and mobile-friendly sites?
Google’s much-anticipated mobile-first index will be a very big deal for businesses and individuals when it ultimately launches, causing many to make major changes to their digital platforms. So what does this mean for your business?
Skoda Minotti Strategic Marketing has been named a Gold Partner with HubSpot under its Agency Partner Program, which recognizes select marketing agencies for executing inbound marketing to the highest industry standards and deploying it successfully on behalf of growing client bases.
As most business marketers know, content has made its way to the forefront of digital marketing in terms of search engine optimization ranking and driving traffic to your website. However, pushing out a high volume of content without an underlying strategy is a waste of time and money.
Once you have created your first Google ad, you’re not quite finished—Google AdWords gives you the capability to test multiple versions of your ad and see which version performs the best.