Tag Archives: target

PPC Ad Budgeting & Targeting

Google offers several options for customizing your budget as well as your target audience through its AdWords interface. Using these tools can help ensure that you are making the best use of the funds you have allocated to your AdWords program.

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Leveraging Your CRM Data: 5 Tips for Success

If your company utilizes a Customer Relationship Management (CRM) system, chances are excellent that a bounty of valuable information is already housed within it. The customer and prospect data that’s stored in any CRM system can yield important insights to help propel your marketing program.

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