Strategic Marketing Blog

Tales of a Shadowing Experience: Day 4

As part of my senior project at Skoda Minotti, I am writing a daily blog that summarizes my activities each day at the firm and includes my insights and learnings about the field of marketing.

Meeting. The dictionary defines this word as an assembly of people, especially the members of a society or committee, for discussion or entertainment. This seems simple enough. However, through my senior project experience here at Skoda Minotti, I’m learning that this word actually involves a lot more than just people assembling. A meeting – especially an effective one – involves a great deal of coordination, focus and good communication.

9:00 a.m. – 11:00 a.m.

During the fourth day of my senior project at Skoda Minotti, I was able to sit in on a two-hour status meeting. When I headed to the meeting room, I honestly didn’t know what to expect—but I did know that it could only benefit me to listen closely to what the employees had to say and take notes.

The meeting’s agenda centered on several Skoda Minotti clients. The five participants discussed the status of projects for each client, they talked about challenges in servicing the clients and working through details of the projects, and they offered each other suggestions and advice for solving those challenges. Each participant had descriptive input, and each one made sure that the others were on the same page as far as next steps before they moved on to discuss the next client.

I might have not spoken during the meeting, but by attending this meeting, I was able to learn how important a status meeting is to serving clients. I learned how the meeting process functions, what is expected to be accomplished, and how people work together in these kinds of meetings.

11:00 a.m.

Once the status meeting ended, I headed over to the office of Senior Online Marketing Manager Bob Goricki. I met with Bob because I am going to be working on a research project for the rest of the week, and Bob needed to explain the details to me. This project involves researching top accounting and financial services firms in the U.S. through internet research. I will be working on this project for the remainder of my senior project. Bob taught me how to conduct research effectively on the internet, and also how to improve my use of Microsoft Excel. He was extremely helpful in explaining everything to me in a short amount of time.

2:00 p.m.

After my meeting with Bob, I settled into my office and planned out the remainder of my week here at Skoda Minotti. Today was a turning point in my senior project because from here on out, I will attend fewer meetings and do more actual work in my office. I have never been in this position before, so I am looking forward to what the rest of my time here has to offer.

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