When my invite to the Pinterest community was first accepted, I spent most of my time repinning quotes, decorating ideas, pictures of mustaches (long story!), and funny pictures like this one about “The Google.” Although I still repin those sorts of things for my personal entertainment, I also see how businesses can benefit from incorporating Pinterest into their social media plan by driving traffic to their website and getting in front of the site’s 7.51 million unique visitors.
First things first, what is Pinterest? It’s a social bookmarking site that allows users to organize and share images. To learn more of the terminology, click here to read our recent blog post on Pinterest basics.
On a personal level, I’ve set up boards that contain good quotes, things that make me laugh, cute gift ideas (see below), etc. When I look around Pinterest and see things that seem like they would make a good gift, I repin them to this board. When I add a pin to that board, anyone who follows me (or the board I pinned that image to) sees those pins on their home page. All of these pins can include a description and a link back to a website. For this reason, Pinterest has become a top five referrer for several apparel retailers, according to a recent Mashable article.
Clothing and shoe stores, jewelers, restaurants, interior designers, photographers, etc. can incorporate this platform into their social media plan. For example, a clothing store can post pictures of either just their clothing or outfits on models with descriptions of the items and links to their website. Or an interior designer can post pictures of rooms they’ve designed or remodeled. Now, as Pinterest users repin those pictures to their boards, their followers will also see them, and just like that, you’ve gone viral.
Click here to receive a free social media audit. Ask our Cleveland Social Media Agency how to incorporate Pinterest into your social media plan by posting a comment below, or by calling one of our Strategic Marketing professionals at 440-449-6800.