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Branding

strategic-planning-icon“Simplicity, elegance, beauty, cleverness, humility. Directness. Truth. Zoom out enough and you can see that the same things that define Apple’s products apply to Apple as a whole.”
– John Gruber, Daring Fireball

 

Compelling Brands Make The Difference. 

A brand should tell you a lot about an organization. So think about your brand…beyond processes, people and services, what’s the “promise”—what are customers and clients really getting from you? Does a single word or phrase sum it all up, defining your organization and creating strong – even emotional – connections?

It should...and it can.

Chances are, your organization’s brand is lurking, waiting to be discovered. We’ll help you unlock it, harness its immense power and deploy it in ways that drive engagement, preference and ultimately, revenue.

Our strategic services include:

  • Brand Assessment and Audit
  • Brand Positioning and Differentiation
    • Delivering an ideal positioning strategy that you and every individual in your organization can own, sell and defend every day.
  • Brand Identity Guidelines/Manuals
    • Developing consistent materials and protocols that position your brand optimally in all contexts.
  • Logo Design and Logo Modernization
    • Giving your brand the look and feel to shine in your market.
  • Firm/Product Naming
    • Research and analysis meet inspiration in a space that is uniquely you.
  • Competitive Brand Analysis
    • Our findings and insights will set your brand apart in a crowded market.
  • Advertising (digital and traditional)
    • Targeting the right messages to the right channels at the right times.
  • Creative Services (collateral, direct mail, etc.)
    • Where creativity and strategy converge to produce consistent excellence across your brand platform.
  • Trade Show Marketing
    • Booth design, promotional product strategies, public relations and more to help you make the most of your trade show investment.

Our Brand Development Approach

Our approach and process is rooted in primary and secondary research and analysis. We leverage our extensive experience in your industry, along with the customers, clients, employees, business contacts and industry experts in your market space. The ultimate deliverable is an ideal positioning strategy that you and every individual in your organization can own, sell and defend every day.

Elements include:

  • Marketing communication audit and analysis of all current communications tools
  • Qualitative organization-wide interviews
  • Qualitative external interviews
  • Competitor analysis
  • Brand positioning platform and architecture development
  • Corporate brand style guidelines
  • Internal/external brand deployment recommendation
  • Ongoing creative development and tactical execution of brand communications

Want to learn more about building a strong brand for your organization? Contact Jonathan Ebenstein—Jonathan’s helped dozens of companies and organizations with their branding challenges. He can help yours, too. Simply call Jonathan at 440-449-6800 today. 

"Our rebranding effort went very smoothly. The results captured our firm’s history, our future and the value we place on the client relationship. Our associates immediately gravitated to the new tagline and felt very comfortable speaking to it from Day 1. As one associate put it at the internal launch party, ‘It feels like home."

Patrick S. Sedlak
Principal, Sedlak Supply Chain Consultants

 

Branding Success Stories

Learn how our strategic approach and implementation has helped these companies build brand awareness and connect marketing to sales.

 

View All Success Stories

 

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