Connecting marketing to sales is a huge source of frustration for many business owners—especially for those who have invested heavily in developing their brand messaging and have yet to see a return on their investment.
Typically, the disconnect isn’t because the marketing message is off target, but rather because there is no process in place for generating and managing leads from conversion on through closing of the sale. If there is a process in place, more often than not, it’s a mix of manually sorted data combined with inefficient communications. The result? Lost leads and messaging that may eventually be delivered, but will lack the critical timing required between a bottom-funnel request and a sales response.
Our team of inbound marketing professionals can help with:
Questions about Lead Generation and Lead Management? Want to learn more about building a strong brand for your organization? Talk with Bob Goricki, our director of digital marketing. Simply give him a call at 440-449-6800 or use the contact form at the bottom of the page.